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Lukas Manufacturing is presently producing a tape holder that has a variable cost of $0.75 per unit and a selling price of $2.00 per unit. Fixed costs are $20,000 a year. Present volume is 40,000 units a year. The firm can make a better product by adding a new piece of equipment to the process line. This equipment shows an increase of $5,000 per year in fixed costs. The variable cost would reduce to $0.25 per unit. The volume for the latest and improved product should rise to 50,000 units a year.
(a) Should the company invest in the latest equipment?
(b) At what volume does the equipment choice change?
(c) At a volume of 15,000 units, which process should be used?
How would you respond to Coca-Cola’s change in sales policy? How would you ensure Pepsi’s board that this response will allow you to remain competitive and profitable?
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