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Question:
"A number of external influences affect consumer behaviour and purchase decision processes".
In the light of the above statement,
a) Discuss how social class affects consumer behaviour and the purchase decision.
b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
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How to explain the wheel of life
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What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
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