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"A number of external influences affect consumer behaviour and purchase decision processes".
In the light of the above statement,
a) Discuss how social class affects consumer behaviour and the purchase decision.
b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
explain the various approaches better followed by smcg companies in test marketing?
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di
considering the concept of product life cycle where would you put video games in thier life cycle
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