How social class affects consumer behaviour, Marketing Management

Assignment Help:

Question:

"A number of external influences affect consumer behaviour and purchase decision processes".

In the light of the above statement,

a) Discuss how social class affects consumer behaviour and the purchase decision.

b) Using suitable examples, describe how Abraham Maslow's Hierarchy of Needs Theory may be used by a marketer to devise advertising appeals.

Related Discussions:- How social class affects consumer behaviour

Write a report on swot analyses for the company, According to the MCCI Busi...

According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)

Explain the purpose of internal marketing, Question: (a) Explain the p...

Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf

What is economic utility of marketing, What is economic utility of marketin...

What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount

Feedback from customers for better customer satisfaction, Question 1: (...

Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR

Test marketing., explain the various approaches better followed by smcg com...

explain the various approaches better followed by smcg companies in test marketing?

Brand promotion, What do you think that thisbrand promotion technique can b...

What do you think that thisbrand promotion technique can benefits an organisation by incresing sale

What is multi brand, What is Multi Brand? Multi Brand: Company fr...

What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a

Media used by competitors in advertising, Media Used by Competitors : While...

Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c

Case of the quality crusader, Q: What types of common cause variation and ...

Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di

Case study, considering the concept of product life cycle where would you p...

considering the concept of product life cycle where would you put video games in thier life cycle

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages