Formulate the linear programming model , Assembly Language

Print Media Advertising (PMA) has been providing a contract to market Buzz Cola via newspaper ads in a main southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, while on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays.

PMA has been provides a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel which both weekday and Sunday newspaper ads are significant; hence they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Assume that a fractional ad would simply mean that a smaller ad is placed on one of the days; which is, 3.5 ads would mean three full-page ads and one half-page ad. Also, suppose that smaller ads reduce exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays.

The goal is to determine the optimal placement of ads by PMA in the newspaper during August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August.

a)  Formulate the linear programming model for the problem.

b)  Use the Graphical method to find the optimal solution. Show all steps.

c)  Use Excel Solver to find the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety from Excel. Remember to not delete/modify any part of the Answer Report.

Here is how the spreadsheet was set up for Excel Solver. The spreadsheet shows 10 weekdays and 10 for Sundays.  These numbers were selected arbitrarily. Any quantities can be entered weekdays and Sundays since Excel Solver would find the optimal solution anyway.

Posted Date: 4/1/2013 5:34:25 AM | Location : United States







Related Discussions:- Formulate the linear programming model , Assignment Help, Ask Question on Formulate the linear programming model , Get Answer, Expert's Help, Formulate the linear programming model Discussions

Write discussion on Formulate the linear programming model
Your posts are moderated
Related Questions
Memory Address Decoding Binary Decoders - Decoders have 2n-inputs and n outputs, each input combination results in a single output line contain a 1, and all other lines contain

Explain the architecture of the file transfer protocol ftp in terms of clients, servers, sockets

The modes are determined by the contents of the control register, whose format is given in Figure These modes are: Mode 0: If a group is in mode 0, it is divided into 2 sets.

Port Mapped I/O or I/O Mapped I/O I/O devices are mapped into a separate address space. This is generally accomplished by having a different set of signal lines to denote a mem


1- Write an assembly program that:   a- Defines an array of 10 (word type)elements;   b- Finds out the number of negative elements   c- Calculate the summation of the posi


 Pin Description of 8086 The microprocessor 8086 is a 16-bit CPU available in 3 clock rates, for example 5, 8 and 10 MHz, packaged in a40 pin CERDIP or plastic package. The 8

AAM: ASCII Adjust for Multiplication after execution. This instruction converts the product available in the AL into unpacked BCD format.  This follows a multiplication   instruct

calculate the number of one bits in bx and complement an equal number of least significant bits in ax hint use the xor instruction