Formulate the linear programming model , Assembly Language

Print Media Advertising (PMA) has been providing a contract to market Buzz Cola via newspaper ads in a main southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, while on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays.

PMA has been provides a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel which both weekday and Sunday newspaper ads are significant; hence they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Assume that a fractional ad would simply mean that a smaller ad is placed on one of the days; which is, 3.5 ads would mean three full-page ads and one half-page ad. Also, suppose that smaller ads reduce exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays.

The goal is to determine the optimal placement of ads by PMA in the newspaper during August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August.

a)  Formulate the linear programming model for the problem.

b)  Use the Graphical method to find the optimal solution. Show all steps.

c)  Use Excel Solver to find the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety from Excel. Remember to not delete/modify any part of the Answer Report.

Here is how the spreadsheet was set up for Excel Solver. The spreadsheet shows 10 weekdays and 10 for Sundays.  These numbers were selected arbitrarily. Any quantities can be entered weekdays and Sundays since Excel Solver would find the optimal solution anyway.

Posted Date: 4/1/2013 5:34:25 AM | Location : United States







Related Discussions:- Formulate the linear programming model , Assignment Help, Ask Question on Formulate the linear programming model , Get Answer, Expert's Help, Formulate the linear programming model Discussions

Write discussion on Formulate the linear programming model
Your posts are moderated
Related Questions
Zero flag: The next line compares the value in register. A with the value 1. If they are equivalent, the Zero flag is set (to 1). The next line then jumps to start: only if th

DMA controller :     Steps include in transferring a block of data from I/O devices (for example a disk) to memory: 1. CPU sends a signal to initiate disk transfe

Memory Segmentation : The  memory in an 8086/8088  based system is organized as segmented memory. In this scheme, the whole physically available memory can be divided into a n

2. Write a program to separate out positive and negative numbers from a given series of 16-bit hexadecimal numbers.

I am assigned to implement dijkstra algorithm in assembly language. I am not a novice in assembly. I need help implementing it.Kindly if anyone then please.

Why is the capability to relocate processes desirable?

IRET : Return from ISR:- When an interrupt service routine is called, before transferring control to it, the IP, CS  register and flag registers are stored in the stack to ment

move a byte string ,16 bytes long from the offset 0200H to 0300H in the segment 7000H..

RET : Return from the Procedure:- At each CALL instruction, the register IP and register CS of the next instruction is pushed to stack, before the control is transferred to the

write an assembly program to display triangular star like shape