Formulate the linear programming model , Assembly Language

Print Media Advertising (PMA) has been providing a contract to market Buzz Cola via newspaper ads in a main southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, while on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays.

PMA has been provides a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel which both weekday and Sunday newspaper ads are significant; hence they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Assume that a fractional ad would simply mean that a smaller ad is placed on one of the days; which is, 3.5 ads would mean three full-page ads and one half-page ad. Also, suppose that smaller ads reduce exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays.

The goal is to determine the optimal placement of ads by PMA in the newspaper during August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August.

a)  Formulate the linear programming model for the problem.

b)  Use the Graphical method to find the optimal solution. Show all steps.

c)  Use Excel Solver to find the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety from Excel. Remember to not delete/modify any part of the Answer Report.

Here is how the spreadsheet was set up for Excel Solver. The spreadsheet shows 10 weekdays and 10 for Sundays.  These numbers were selected arbitrarily. Any quantities can be entered weekdays and Sundays since Excel Solver would find the optimal solution anyway.

Posted Date: 4/1/2013 5:34:25 AM | Location : United States







Related Discussions:- Formulate the linear programming model , Assignment Help, Ask Question on Formulate the linear programming model , Get Answer, Expert's Help, Formulate the linear programming model Discussions

Write discussion on Formulate the linear programming model
Your posts are moderated
Related Questions
The modes are determined by the contents of the control register, whose format is given in Figure These modes are: Mode 0: If a group is in mode 0, it is divided into 2 sets.

Description: LC3 allows input from keyboard and output to display on the screen. This lab will exercise the input/output capability using LC-3 Assembly language. Procedure

RET : Return from the Procedure:- At each CALL instruction, the register IP and register CS of the next instruction is pushed to stack, before the control is transferred to the

The Alpha : The development of the Alpha chip start in the year 1988 The new chip used 64 bit technology, let users to pack  more  complexity  into  their  programs  than  exis

Interrupt System Based on Single 8259 A The 8259A is contained in a 28-pin dual-in-line package that need only a + 5-V supply voltage.  Its organization is shown in given figur

Write an assembly language program that will display (print) a list of the Decades 2010, 2020, 2030... 2100 to the screen using a while loop.

Write a program to evaluate the following expression. You are to evaluate the following equation: num1 - (input + num2) - (num3 + num4) Input will be a hex number input by

SBB: Subtract  with Borrow  :- The subtract with borrow instruction subtracts the source operand and the borrow flag (CF) which might reflect the result of the past calculations,

Write an assembly program that adds the elements in the odd indices of the following array. Use LOOP. What is the final value in the register?

A good starting point for your program is the toupper.asm program shown in class. It already queries the user for input and sets up a loop that looks at each character of the input