Explain what message did management send through this tactic, Operation Management

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Super TV Channel 6 operates in a major Midwestern city and is on the air 24 hours a day. Labour-management relations there have been relatively good over the years. There are three unions: one for engineers, one for announcers and news people, and still another for stagehands and projectionists. As might be expected, the serious concerns of one union usually have no impact whatsoever on the other unions. One Wednesday night, a group of the engineers became very unhappy and called the station manager of Super Channel 6 to say they would be going out on a 24-hour work stoppage that would last from 3:00 p.m. Thursday until 3:00 p.m. Friday. It was not necessary to tell the boss their gripe; he already knew. Sure enough, at 3:00 p.m. on Thursday, the engineers walked off the job. The leadership of the union never gave its blessing to this group of engineers walking out and, in fact, urged them to reconsider. When the strike was over and the engineers came back to work at 3:00 p.m. on Friday, the manager said that he would not need them until 3:00 p.m. on Saturday.

1. When the engineers came back to work at 3:00 p.m. on Friday, which management tactic did the company employ? What message did management send through this tactic?

2. Other than the union tactic chosen, describe the other options that were available to the union.


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