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Question 1:
(a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment?
(b) Moutinho (2000) argues that the PESTLE framework is a broad bush form of external analysis and it is scarcely adequate for service industries. In an attempt to support Moutinho?s argument, critically explain his model in the context of any service industry of your choice.
Question 2:
(a) Using examples, explain the term "market segmentation", "market targeting" and "market positioning".
(b) Identify and explain any three types of market segmentation you would ideally apply if you were a seasonal product trader. Describe your answer with examples
Question 3:
Marketing planning is instrumental for the long-term survival of any industry. Using examples outline and explain any 4 reasons why a company would invest in the formulation and implementation of a marketing plan.
marketing is a science for the management of a value delivery system
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
elaborate market positioning errors broadly
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