Explain the zero stage channel of distribution, Marketing Management

Explain the Zero stage channel of distribution

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Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer.  This direct contact with the consumer can be made through door-todoor salesmen, own retail outlets or even through direct mail. Additionally in case of perishable products and certain technical household products, door-to-door sale is an easier way of convincing consumer to make a purchase. Eureka Forbes, for instance, sells its water purifiers directly through their own sales staff.

 

 

Posted Date: 9/18/2013 2:49:24 AM | Location : United States







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