Explain the zero stage channel of distribution, Marketing Management

Explain the Zero stage channel of distribution

577_Zero stage channel of distribution.png

Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer.  This direct contact with the consumer can be made through door-todoor salesmen, own retail outlets or even through direct mail. Additionally in case of perishable products and certain technical household products, door-to-door sale is an easier way of convincing consumer to make a purchase. Eureka Forbes, for instance, sells its water purifiers directly through their own sales staff.

 

 

Posted Date: 9/18/2013 2:49:24 AM | Location : United States







Related Discussions:- Explain the zero stage channel of distribution, Assignment Help, Ask Question on Explain the zero stage channel of distribution, Get Answer, Expert's Help, Explain the zero stage channel of distribution Discussions

Write discussion on Explain the zero stage channel of distribution
Your posts are moderated
Related Questions
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of

What are the problems with green marketing? Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those proble

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f

Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your

what is proposal solicitation in buying process

What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The

What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w

What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la

1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.