Explain the term- advertising, Marketing Management

Assignment Help:

Advertising

Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising messages. Though, advertising's ability to persuade the target audience to think or behave in a certain way is suspect. Moreover, effect on sales is extremely hard to measure. Advertising also suffers from low credibility, in that audiences are less likely to believe messages delivered through advertising than they are messages received through some other tools.


Related Discussions:- Explain the term- advertising

What is maturity stage of product life cycle, What is Maturity Stage of Pro...

What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s

Scope , SCOPE, OBJECTIVES AND PURPOSES OF  MANAGEMENT INFORMATION SYSTEM...

SCOPE, OBJECTIVES AND PURPOSES OF  MANAGEMENT INFORMATION SYSTEM   The scope and purposes of Management Information System can be better understood if we examine each word i

Management of marketing efforts, Management of marketing efforts: Th...

Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r

SHOPPERS STOP, DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT

DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT

Organize a news conference, Question: (a) You have been requested by y...

Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases

Who is part of this buying decision, Who is part of buying decision? W...

Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib

I do not want this account, I request to be removed from your accounts. I ...

I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#

Affected factors of strategies human resource investment, How many factors ...

How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su

Using email marketing for non profit organization, oxfam used HTML in the i...

oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of

BCG matrixand GE grid, analyse the product portfolio using the Boston Cons...

analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd