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Advertising
Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising messages. Though, advertising's ability to persuade the target audience to think or behave in a certain way is suspect. Moreover, effect on sales is extremely hard to measure. Advertising also suffers from low credibility, in that audiences are less likely to believe messages delivered through advertising than they are messages received through some other tools.
explain in short
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
what is the relationship between 4ps of marketing mix?
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
Y= P(1+(r/100))^t
my sir is ask for project in clss 11th for final exam assingement project
y=2x 2x+y=4
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
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