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Explain research nature and objectives in addition to types
(1)To identify and find solutions to the problems:
Research is essential to understand the problem in depth. For instance: >
By identifying the problem as above; it's easy to collect the relevant data to solve problem.
(2) To help making decision:
Research is helpful for making the decision. For instance: Would we maintain the advertising budget same as last year? Research shall answer this question.
(3) To find alternative strategies:
Research is helpful to find substitute strategies. For instance: Would we follow push strategy or pull strategy to promote the product.
(4) To develop new concepts.
Q. Explain about Specific personality traits? Specific personality traits Innovativeness Dogmatism Social character Materialism Compulsiveness 1. Inn
The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess
Particular Loss : There are two types of partial losses as explained below: General Average: Sometimes a ship owner either sacrifices some cargo the ship is carriage or incur
Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b
Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
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