Question 1:

(a) How does the marketing mix help to ensure that marketing effort is effective?

(b) Explain in details the elements of marketing mix.

Question 2:

(i) Explain in details the meaning of the term:
(a) Niche Marketing
(b) Mass Marketing
(c) Market Segmentation

(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons

why a large firm may wish to enter a Niche Marketing.

Question 3:

Write short notes on the following:

(a) Service Marketing.
(b) Marketing Research.
(c) Customer Satisfaction.
(d) Customer Service.