Explain concept of product line and product mix, Marketing Management

Question :

(a) Describe with examples the concept of product line and product mix.

(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.

(c) Differentiate between portfolio branding and umbrella branding.

(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.

(e) Describe with examples the difference between convenience products and shopping products.

(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.

(g) List five of the elements that should constitute an effective marketing plan.

(h) Describe five of the pitfalls of brand positioning.

(i) What is a trademark and how is it different from a company's name?

Posted Date: 12/2/2013 12:49:07 AM | Location : United States

Related Discussions:- Explain concept of product line and product mix, Assignment Help, Ask Question on Explain concept of product line and product mix, Get Answer, Expert's Help, Explain concept of product line and product mix Discussions

Write discussion on Explain concept of product line and product mix
Your posts are moderated
Related Questions
Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie

Characteristics of Sellings oriented concept of marketing, Marketing Management

marketing business process of automobiles company.

Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl

State about the Demand - pricing decisions Demand also affects the price in a big way.  When there is limited supply of a product and demand is high, people buy even if hig

Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d

Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t

explain why marketing channels promote not only economic systems but also social systems

How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and

Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in