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Question :
(a) Describe with examples the concept of product line and product mix.
(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.
(c) Differentiate between portfolio branding and umbrella branding.
(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.
(e) Describe with examples the difference between convenience products and shopping products.
(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.
(g) List five of the elements that should constitute an effective marketing plan.
(h) Describe five of the pitfalls of brand positioning.
(i) What is a trademark and how is it different from a company's name?
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
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Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
prodact mix of lg company
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers
how to make a project report in software development organisation?
.explain Henry Assael Model of buying decision behaviour along with diagram.
E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
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