Exchange, transactions, and relationship - marketing concept, Marketing Management

Exchange, transactions, and relationships

Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object from somebody by offering something in return. While exchange is a core concept of marketing, a transaction (a trade of values among two parties) is marketing's unit of measurement. Mostly involve money, a response, and action.

Marketing consists of actions which taken to build and maintain wanted exchange relationships along target audiences including, service, product, idea, or other object.

Posted Date: 11/8/2012 12:55:16 AM | Location : United States







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