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Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in business and for effective rational advertising good quality production is must. For this advertisers transmit lot of resources on research and development-work to improve product quality.
Critics of advertising dispute that advertiser are selling inferior quality products by showing persuasive and untruthful advertisement. However this criticism is wrong as advertisers supplying inferior products can't be successful in long run.
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
Review literature on people
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu
what is marketing mix
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
add and subtract 4/6^t-1 + 3/6^t-1
Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw
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