Effect of discounting prices, Marketing Management

Effect of Discounting Prices

Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business discounts the price of its products and services. Some companies do it only occasionally and some do it as element of a planned marketing strategy. 

Many businesses discount their offerings either as a response to competitive activity or to move into a new market. Before doing this they often do not think that what is the effect of discounting offerings on their business.

Discounting offerings can be effective but it should be done in a highly planned and controlled way and with a clear purpose in mind.

Posted Date: 10/19/2012 9:24:47 AM | Location : United States







Related Discussions:- Effect of discounting prices, Assignment Help, Ask Question on Effect of discounting prices, Get Answer, Expert's Help, Effect of discounting prices Discussions

Write discussion on Effect of discounting prices
Your posts are moderated
Related Questions
Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can

Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli

how is rapid globalisation a challenge in the 21st century.

Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t

Characteristics of Sellings oriented concept of marketing, Marketing Management

Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel

Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their

State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar