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Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak
Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
list out the secondary source of informatieon while pursing the market research ?
what are the alternatives
briefly outline the differencies between marketing evolution and marketing philosophies
Forward Quotations : Forward rates can be expressed in two ways. Commercial customers are usually quoted the .actual price which is referred to the outright rate. On the other han
give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that
OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some
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