Discuss the role which effective knowledge management, Marketing Management

Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with which it was greeted by consumers worldwide, who have since snapped up more than 15 million of them. Now apple wants to create even more converts. On 2nd March 2011, Steve Jobs, its boss, introduced the ipad 2, a revamped version that will compete with a host of rivals now coming to market.

The ipad 2 is considerably thinner, lighter and faster than its predecessor and offers video conferencing and other capabilities whose absence in the 1st ipad was widely criticised.

Mr Job is a notorious control freak. He is also a tech visionary whose notion of tablet computing has delivered yet another smash hit for apple. The father of the ‘jesus tablet' is no doubt already planning his next miracle.' Extract from the Economist, 5-11 March 2011

a) Discuss the role which effective knowledge management of consumer desires and information about rival firms might have played in apple's decision to launch the ipad 2.

b) In the light of the above extract, discuss the role which managers and business executives should play in order to ensure effective knowledge management for building competitive advantage of a firm.

Posted Date: 12/2/2013 4:25:50 AM | Location : United States







Related Discussions:- Discuss the role which effective knowledge management, Assignment Help, Ask Question on Discuss the role which effective knowledge management, Get Answer, Expert's Help, Discuss the role which effective knowledge management Discussions

Write discussion on Discuss the role which effective knowledge management
Your posts are moderated
Related Questions
what are ten important things needed for marketing to take place?

Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order

assess the impact of fiscal and monetary policy on business organisation and their activities ?

Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod

Why is environmental appraisal important for an organization


marketing business process of automobiles company.


Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t