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Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the several stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
"In any marketing research project the crucial step lies in the problem definition." Explain this statement and why this is so.
Question 3:
The design of a specific marketing research methodology depends on the objective/s of the research being undertaken. Bearing this in mind and using examples to illustrate your answer, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
(a) Exploratory research (b) Descriptive research (c) Causal (experimental) research
Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
Export of Gifts: Goods including edible items of value not exceeding Rs. 15.000 in a licensing year may be exported as a gift. However, items in the Negative List of Exports shall
ORGANIZATION OF THE REPORT Once you have selected a research problem, design the study to conduct it, deciding on the variables, methodology and the study population, you actu
#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i
Can you break down segmentation in simpler terms?
Data Processing Error: After the have been collected they are to be processed. This involves coding the responses, recording the codes, etc so that data collection can be transform
Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl
from domestic products to skin care product. what will be the marketing plan
Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
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