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Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the several stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
"In any marketing research project the crucial step lies in the problem definition." Explain this statement and why this is so.
Question 3:
The design of a specific marketing research methodology depends on the objective/s of the research being undertaken. Bearing this in mind and using examples to illustrate your answer, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
(a) Exploratory research (b) Descriptive research (c) Causal (experimental) research
METHODS OF DEALING WITH FOREIGN EXCHANGE RISKS A firm can deal with foreign exchange risks in the following ways: 1) Taking Risk: The firm may decide to bear the risk if t
Cancellation and Extension of Forward Contracts: If the exporter is not able to deliver even within the option period, he may approach to the bank either for cancellation or for e
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Procedure for Claiming Duty Drawback : The claim of Duty Drawback (DBK) is processed and passed for payment, primarily on the basis of the relevant information given in the Drawba
Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country
State the Nature of Research The nature of research are as below:- (1) Objective & Logical: - Research strives to be logical and objective, applying each possible test
REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence
How do customers feel about service charges? and can you explain it by demographic characteristics?
model building is the essence of the operations research approach?
what will be the reaction of a buyer about this price changes?
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