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(a) Describe how effective Marketing Communication is delivered and maintained within the context of:
i. organization's corporate goals,
ii. communication needs, and
iii. segment characteristics of the relevant target audience
(b) Define Marketing Strategy and explain its relevance to Marketing Communications.
Question: Employees are among a company's most important assets. Without qualified and motivated employees, a company cannot succeed. (a) List the steps in a typical recruit
1. In 1982 it seems the company will have to downsize. What are the factors that are forcing the company to make that decision? (10 marks)
effective human resource management depends upon sound reward system
what are the important principles that have to be observed in the maintenance of discipline ?
With refrence to uk and global perspective,critically evaluate what it means for organisations to be strategic in their approach to human resource management.
Ques. Given the debate on the move towards individualism and away from collectivism since the 1980's, how would you account for the increasing interest in teamwork? Ans .Teaml
Reason why some companies do not pay suficient attention to staff induction
To counter the challenges associated with diversity in teams, Leonard - Barton (1995) uses the term creative abrasion to describe the process of involving a variety of people with
Personal Interview: Personal or face to face interviewing is a core function of marketing research much of the quality of the entire research process rests on its effectiveness.
“Borderless world, Diversity Management, and Knowledge power, are some of the overarching factors being encountered by the Human Resource Mangers of 21st century business world”.
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