Demand level for the company, Marketing Management

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows:

Season        2006             2007            2008            2009

Winter        1,400            1280             1,000             960

Spring         1560            1400             1640             1500

Summer      1,000            2100            2040            1900

Fall              600               770              690               560

The company forecasted that annual demand for sailboats in 2011 would equal 6,500 sailboats. Based on the given data and using multiplicative seasonal model, the demand level for the company sailboats in the spring will be ....... Sailboats.

Problem.

Year

1

2

3

4

5

6

7

8

9

10

11

Registration

5.0

6.0

3.0

5.0

5.0

8.0

8.0

11.0

13.0

12.0

15.0

Exercise part a and ba, using 3-years moving average, the forecasted registration years  4 through 12 (Round response to one decimal places)n

b, using 3 -year weighted moving average in which the registrations in most recent years are give a weight of 2 and registrations in the other 2 years are each given a weight  of 1, the forecasted registrations for years 4 through 12 are ( round ur response  to one decimal place)

Posted Date: 2/18/2013 5:18:58 AM | Location : United States







Related Discussions:- Demand level for the company, Assignment Help, Ask Question on Demand level for the company, Get Answer, Expert's Help, Demand level for the company Discussions

Write discussion on Demand level for the company
Your posts are moderated
Related Questions
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a

Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus


Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of

how to position the competitors in cross map.

What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie

Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o

Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf