Demand level for the company, Marketing Management

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows:

Season        2006             2007            2008            2009

Winter        1,400            1280             1,000             960

Spring         1560            1400             1640             1500

Summer      1,000            2100            2040            1900

Fall              600               770              690               560

The company forecasted that annual demand for sailboats in 2011 would equal 6,500 sailboats. Based on the given data and using multiplicative seasonal model, the demand level for the company sailboats in the spring will be ....... Sailboats.

Problem.

Year

1

2

3

4

5

6

7

8

9

10

11

Registration

5.0

6.0

3.0

5.0

5.0

8.0

8.0

11.0

13.0

12.0

15.0

Exercise part a and ba, using 3-years moving average, the forecasted registration years  4 through 12 (Round response to one decimal places)n

b, using 3 -year weighted moving average in which the registrations in most recent years are give a weight of 2 and registrations in the other 2 years are each given a weight  of 1, the forecasted registrations for years 4 through 12 are ( round ur response  to one decimal place)

Posted Date: 2/18/2013 5:18:58 AM | Location : United States







Related Discussions:- Demand level for the company, Assignment Help, Ask Question on Demand level for the company, Get Answer, Expert's Help, Demand level for the company Discussions

Write discussion on Demand level for the company
Your posts are moderated
Related Questions
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

Advantages to producers 1.       Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise

What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i

Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde

i)  The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e

Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th


Define international marketing and furnish its features.