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Define the term total quality management.
TQM is stands for total quality management:
In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:
a. Articulation of strategic measurements.
b. Objective and exact measurements
c. Bench marketing
d. Team building
e. Leadership committed to quality
f. More emphases onto customer satisfaction
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
scope of marketing management
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Explain Marketing Strategy for market leaders with example.
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