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Define the term total quality management.
TQM is stands for total quality management:
In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:
a. Articulation of strategic measurements.
b. Objective and exact measurements
c. Bench marketing
d. Team building
e. Leadership committed to quality
f. More emphases onto customer satisfaction
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
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CONSUMER MIND IS A BLACK BOX DISCUSS
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