Define the term total quality management, Marketing Management

Assignment Help:

Define the term total quality management.

TQM is stands for total quality management:

In a strategic context, QM is most accurately categorized as a tactic for carrying out strategies requiring igh tends of product or service quality. TQM principles emphasize:

a. Articulation of strategic measurements.

b. Objective and exact measurements

c. Bench marketing

d. Team building

e. Leadership committed to quality

f. More emphases onto customer satisfaction

Related Discussions:- Define the term total quality management

Conditional probability, What is Conditional Probability? Two events A ...

What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached

Strategic aspects in international human resource management, Question 1: ...

Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest

Value chain, a value change of a company

a value change of a company

Test Marketing, Explain the various approaches that are followed by FNCG co...

Explain the various approaches that are followed by FNCG companies in test marketing

Explain the marketing communications mix, Explain the Marketing Communicati...

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Co-branding, what is meant by line extension of a product?

what is meant by line extension of a product?

Explain about the demographic trends, Explain about the Demographic Trends....

Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris

Environmental scanning, Environmental scanning: Future is unpredicta...

Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively

Price, Price "The amount of money charged for a product or service, or...

Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".

Describe influences on consumer behaviour, Question 1: (a) What are th...

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages