Attributes a buyer will expect, what are the various attributes a buyer wil...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Channel - management decisions, Channel - management decisions: after a co...

Channel - management decisions: after a company has chosen alternative, individual   intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must

#title.,

Describe and elaborate on the functions of advertising, Question 1: i)....

Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,

Marketing, identify and briefly describe four treands in the macro/market

identify and briefly describe four treands in the macro/market

Marketing, hstory of marketing

hstory of marketing

Brand policies and strategies adapted by the middleman, Brand policies and ...

Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod

Brand policies and strategies adapted by the manufactures, Brand policies a...

Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro

Purposes of illustration of print-ad-copy, Q. Purposes of Illustration of p...

Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in

Ethical choice of the market targets, Ethical choice of the market targets:...

Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro