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Define the term marketing concept in briefly.
The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to accept the organisation to deliver the wanted satisfaction more efficiently and effectively than its competitors.
• Marketing is other name for selling along with the inference that that is a long-haired method.
• Marketing is a more costly way of selling.
The major activities of the second phase are given below: a. Establish a BPR organizational structure b. Establish the roles for performing BPR c. Chose the person
hotel and restaurant overall low cost leadership
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