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Problem 1:
(a) Define the four most important cost concepts.
(b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
(c) Using examples, analyse critically price skimming and price penetration as types of price setting tactics.
Problem 2:
Given that ethics is important to marketing, examine some potential ethical problems associated with it.
Problem 3:
Write short notes on the following: (a) Viral Marketing (b) Vertical Marketing Systems (c) Direct Marketing Techniques and (d) Automatic Vending
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
#ques1. “Consumer mind is a Black Box” –Discusstion..
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
what is affortability based pricing?
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
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