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Problem 1:
(a) Define the four most important cost concepts.
(b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
(c) Using examples, analyse critically price skimming and price penetration as types of price setting tactics.
Problem 2:
Given that ethics is important to marketing, examine some potential ethical problems associated with it.
Problem 3:
Write short notes on the following: (a) Viral Marketing (b) Vertical Marketing Systems (c) Direct Marketing Techniques and (d) Automatic Vending
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
how should shoppers'' stop develop its demand forecasts?
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
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Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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