Define the most important cost concepts, Marketing Management

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Problem 1:

(a) Define the four most important cost concepts.

(b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.

(c) Using examples, analyse critically price skimming and price penetration as types of price setting tactics.

Problem 2:

Given that ethics is important to marketing, examine some potential ethical problems associated with it.

Problem 3:

Write short notes on the following:
(a) Viral Marketing
(b) Vertical Marketing Systems
(c) Direct Marketing Techniques and
(d) Automatic Vending


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