Contribution of the internet in evolution of public relation, Marketing Management

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Question:

(a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families, communities and kids about the harmful effects of tobacco use which causes lung cancer and other diseases, besides creating smoke pollution and nuisance to non-smokers. The department also hopes to encourage existing smokers to quit smoking.

Elaborate the steps to devise a plan for the ‘Tobacco Control Program' by the Department of Health.

(b) Elaborate on the contributions of the Internet in the evolution of Public Relations.


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