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Elements/Component of print Advertising Copy:-
Advertising-Copy is prepared subsequent to combining various components or elements of Ad-copy. Elements and Components of ad-copy made for dissimilar media are different. In the prospective discussion Elements/components of print ad copy and broadcast ad copy are discussed. Components of print-Ad-copy are headlines and subheads along with body-copy and blurbs, slogans, boxes and Illustrations, panels, Identification- marks and Closing ideas etc.
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
difference between the personal selling and salesmanship?
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
process of disigning distribution channel
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
what do we mean a distribution chanals?
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