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Elements/Component of print Advertising Copy:-
Advertising-Copy is prepared subsequent to combining various components or elements of Ad-copy. Elements and Components of ad-copy made for dissimilar media are different. In the prospective discussion Elements/components of print ad copy and broadcast ad copy are discussed. Components of print-Ad-copy are headlines and subheads along with body-copy and blurbs, slogans, boxes and Illustrations, panels, Identification- marks and Closing ideas etc.
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
approaches followed by FMCG in test marketing
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
what is the difference between goods marketing and services marketing?
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
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