Characteristics of product oriented concept of marketing, Marketing Management

Characteristics of old or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      It stresses upon the production

2.      It assumes that the marketing is only the physical distribution of goods and the services from producer to consumer.

3.      It assumes that the marketing starts after the goods have been produced and it ends after the goods have been sold.

4.      It does not provide for any allied activity to marketing such as, transportation warehousing, insurance, finance, ect.

5.      According to this concept, the ultimate object of the marketing is to maximize the profits by maximizing by the sales. 

Posted Date: 9/19/2012 3:02:43 AM | Location : United States







Related Discussions:- Characteristics of product oriented concept of marketing, Assignment Help, Ask Question on Characteristics of product oriented concept of marketing, Get Answer, Expert's Help, Characteristics of product oriented concept of marketing Discussions

Write discussion on Characteristics of product oriented concept of marketing
Your posts are moderated
Related Questions
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th

How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th


WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY

Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which

A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co

The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors

Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo

what would you suggest to avoid delays in despatch of products

Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control