Characteristics of product oriented concept of marketing, Marketing Management

Characteristics of old or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      It stresses upon the production

2.      It assumes that the marketing is only the physical distribution of goods and the services from producer to consumer.

3.      It assumes that the marketing starts after the goods have been produced and it ends after the goods have been sold.

4.      It does not provide for any allied activity to marketing such as, transportation warehousing, insurance, finance, ect.

5.      According to this concept, the ultimate object of the marketing is to maximize the profits by maximizing by the sales. 

Posted Date: 9/19/2012 3:02:43 AM | Location : United States

Related Discussions:- Characteristics of product oriented concept of marketing, Assignment Help, Ask Question on Characteristics of product oriented concept of marketing, Get Answer, Expert's Help, Characteristics of product oriented concept of marketing Discussions

Write discussion on Characteristics of product oriented concept of marketing
Your posts are moderated
Related Questions
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some

Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall

Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent

Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?

QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug

Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon

Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The

Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how

a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th