Characteristics of product oriented concept of marketing, Marketing Management

Assignment Help:

Characteristics of old or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      It stresses upon the production

2.      It assumes that the marketing is only the physical distribution of goods and the services from producer to consumer.

3.      It assumes that the marketing starts after the goods have been produced and it ends after the goods have been sold.

4.      It does not provide for any allied activity to marketing such as, transportation warehousing, insurance, finance, ect.

5.      According to this concept, the ultimate object of the marketing is to maximize the profits by maximizing by the sales. 


Related Discussions:- Characteristics of product oriented concept of marketing

Corporate communication plan, Question1 ‘A company requires a Corporate...

Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela

Personal selling, Personal selling: Meaning & definition: Personal se...

Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine

Outline a marketing research project, Question: a) Wilson Publishing - ...

Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h

Segmentation, what is segmentation,positioning?

what is segmentation,positioning?

Describe the advantages of market segmentation to bc4, BC4 is a manufacture...

BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag

What are the factors to determine the consumer behaviour, What are the fact...

What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum

Show the advantages and disadvantages of ecommerce, Question 1: Warigon...

Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo

What is the aim of direct marketing, Question 1: (i). What is the aim ...

Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco

What is convenience goods, What is Convenience Goods Do you remember,...

What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd