Calculate percentage of sales methods, Marketing Management

Assignment Help:

Q. Calculate Percentage of Sales Methods?

The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budget period with a pre determined percentage.

Advertising budget amount = Past Year's Sales or Anticipated Sales x Pre-determined Percentage.

For Example: - If the sales are Rs: 300 billion and percentage decided by top management is 4 then advertiser will spend Rs: 12 billion (300x 4%) on advertisement. In this method two major decision are to be taken i) % whether to take past or future sale.


Related Discussions:- Calculate percentage of sales methods

FMCG companies, various approaches followed by FMCG companies in test marke...

various approaches followed by FMCG companies in test marketing

Affordability based pricing, Affordability Based Pricing  : The affordab...

Affordability Based Pricing  : The affordability based pricing is relevant in regard  of  necessary  commodities,  which  meet  the  basic  requirement  of  all sections of peop

Introduction -mis, INTRODUCTION -MIS The term Management Information S...

INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following  the accelerated use of computers in the early 19

MARKETING, An art that predicts the likelihood of economic activity on the ...

An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy

APPROACHES , VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST...

VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING

Marketing control, Marketing control: Because many surprises occur d...

Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing

I do not want this account, I request to be removed from your accounts. I ...

I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#

Explain about the term ownership in briefly, Explain about the term ownersh...

Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w

Advertising effects on production cost, Q. Advertising effects on Productio...

Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of

Defining marketing communications, Defining Marketing Communications T...

Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd