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Question :
(a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in research and development as a share of output recently matched the previous record, 2.9% of GDP, set at the height of the space race. America is home to 27 of the 30 universities that put out the most cited scientific research and it is still good at developing these ideas." Source: The Economist, 16 March 2013
Building new knowledge through research and development as well as the use of technology, is today considered to be of utmost importance in order to increase a Nation's competiveness. Discuss the extent to which knowledge building through research, development and innovation can generate benefits both for firms and the economy.
(b) What is a knowledge audit and why do firms find it necessary to conduct such a knowledge audit in order to drive their knowledge management initiative.
The percent of sales one product earns in relation to total market sales for all products in that category.
Should video game companies continue to alter their products to include other functions, such as e-mail?
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Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Does marketing exisit solely to increase profit?
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Elements/Component of print Advertising Copy:- Advertising-Copy is prepared subsequent to combining various components or elements of Ad-copy. Elements and Components of ad-cop
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
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