Briefly discuss the three major steps in target marketing, Marketing Management

QUESTION

Briefly discuss the three major steps in target marketing
Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of product on mobile phone?
Briefly explain the buyer decision process?
A firm is going to launch a new product into the market. They are looking for a brand name that can be associated with the product. Name five characteristics of a good brand name?
Companies bringing out a new product can choose between two broad strategies: Market-skimming pricing and market-penetration pricing. Distinguish between them
Differentiate between database marketing and kiosk marketing

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