Advantages of product branding to middleman, Marketing Management

Advantages of the middleman:

1.       Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, wants, preferences and requirements of the consumers because the consumers ask a particular brand. Even if the consumers do not ask for the products of a particular brand, the seller can see all the products of a famous brand easily.

2.       Less risk: as the demand for the products of a famous brand already exists in the market, the middlemen have no risk in keeping the products of those brands. In addition to it, the prices of products of the famous brand do not fluctuate very frequently. It also reduces the risk of middleman.

3.       No need of advertisement and sales promotion: as the demand for the products is already exists in the market and the customers know these products by name, there is no need for the middle man to advertise such products because the producers of these products themselves spend heavy amount on the advertisement and sales promotion.

4.       Increase in sales: middle man can easily increase their sales, if the deal in the products of famous brand because the brand for such products already exists.

5.       Increase in profits: as the sales of the products of famous brands are high, profits of the middle man also increase substantially.

6.       Increase in goodwill: if a middle man deals in the products of a famous brand it increases his goodwill.

Posted Date: 9/19/2012 6:22:44 AM | Location : United States







Related Discussions:- Advantages of product branding to middleman, Assignment Help, Ask Question on Advantages of product branding to middleman, Get Answer, Expert's Help, Advantages of product branding to middleman Discussions

Write discussion on Advantages of product branding to middleman
Your posts are moderated
Related Questions
Theory of Noncomputability, Define Noncomputability When we want to specify the elements of a set that contains only a few elements, the most direct and obvious way is to exhau

"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte

What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

what are the types of line streching? give its examples


QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

1;6;15;28....Calculate the general term for this sequence.

how cost structure influence in pricing a product?

Brand policies and strategies:   Other brand policies and strategies are: 1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his