Advantages of product branding to customers, Marketing Management

Advantages to customers:

1.       Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer because almost all the products of a producer are of the same brand, packing, design, colour, etc.

2.       Availability to qualify products: the products, who use a particular brand for their products, always keep themselves busy on improving the quality of their products because they want that the demand for their products should go on increasing. The result of such efforts to produces is that the customers get the products of the best quality.

3.       Minimum functions in price: it has been the experience that the prices of the products of standard brands fluctuate very rarely. It brings certainly in the prices of these products.

4.       Improved packing: the packing of the products of standard brands is always of high quality. The name of the brand and all the relevant particulars about the product are pointed in packing itself. The packing of such products is very attractive, convenient and durable.

5.       Mental satisfaction: the use of the products of a standard brand provides mental satisfaction to the consumers that they are using the goods of high quality and paying reasonable price for these products.                   

Posted Date: 9/19/2012 6:23:15 AM | Location : United States







Related Discussions:- Advantages of product branding to customers, Assignment Help, Ask Question on Advantages of product branding to customers, Get Answer, Expert's Help, Advantages of product branding to customers Discussions

Write discussion on Advantages of product branding to customers
Your posts are moderated
Related Questions
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co

Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o

Value  Pricing   :  Value  pricing  is  a  modern  innovative  and  individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover

bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.

A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves

Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr

A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t

The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association

Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp