Advantages of packaging, Marketing Management

Advantages of packaging: advantages of the packaging may be divided into three parts:

Advantage to manufactures: advantages of the packaging available to manufactures are as under.

1.       To keep the product safe

2.       To minimize the possibilities of adulteration

3.       To facilitates storage

4.       To facilitates distribution

5.       Helpful in advertising and sales promotion

6.       To increase the demand

7.       To increase the profits

8.       To increase the goodwill of enterprise.                                                                      

Advantages of middle man: middle man get following advantages of packaging:

1.       Helpful in storage,

2.       Helpful in handling

3.       Helpful in presenting the products before the consumers

4.       Helpful in increasing sales and profits

5.       Helpful in self advertising

Advantages to the consumers:

1.       Minimum possibility of the adulteration

2.       Helpful in providing necessary information about the product

3.       Helpful in providing necessary information about the producer

4.       Helpful in providing necessary instruction about the for the use of product;

5.       Easy in handling

Posted Date: 9/19/2012 6:46:59 AM | Location : United States

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