Advantages of packaging, Marketing Management

Advantages of packaging: advantages of the packaging may be divided into three parts:

Advantage to manufactures: advantages of the packaging available to manufactures are as under.

1.       To keep the product safe

2.       To minimize the possibilities of adulteration

3.       To facilitates storage

4.       To facilitates distribution

5.       Helpful in advertising and sales promotion

6.       To increase the demand

7.       To increase the profits

8.       To increase the goodwill of enterprise.                                                                      

Advantages of middle man: middle man get following advantages of packaging:

1.       Helpful in storage,

2.       Helpful in handling

3.       Helpful in presenting the products before the consumers

4.       Helpful in increasing sales and profits

5.       Helpful in self advertising

Advantages to the consumers:

1.       Minimum possibility of the adulteration

2.       Helpful in providing necessary information about the product

3.       Helpful in providing necessary information about the producer

4.       Helpful in providing necessary instruction about the for the use of product;

5.       Easy in handling

Posted Date: 9/19/2012 6:46:59 AM | Location : United States







Related Discussions:- Advantages of packaging, Assignment Help, Ask Question on Advantages of packaging, Get Answer, Expert's Help, Advantages of packaging Discussions

Write discussion on Advantages of packaging
Your posts are moderated
Related Questions
Marketing function:  The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or

Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas

Q. Give the distinguishing features of an consumer?  Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:-   Demographic that includes size of

how would you forecast worldwide demand for tea bag machine

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated


Henry Assael Model of buying decision behavior along with thediagram


Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark

comprehensive discussion about promotion and adverising