Advantages of packaging, Marketing Management

Advantages of packaging: advantages of the packaging may be divided into three parts:

Advantage to manufactures: advantages of the packaging available to manufactures are as under.

1.       To keep the product safe

2.       To minimize the possibilities of adulteration

3.       To facilitates storage

4.       To facilitates distribution

5.       Helpful in advertising and sales promotion

6.       To increase the demand

7.       To increase the profits

8.       To increase the goodwill of enterprise.                                                                      

Advantages of middle man: middle man get following advantages of packaging:

1.       Helpful in storage,

2.       Helpful in handling

3.       Helpful in presenting the products before the consumers

4.       Helpful in increasing sales and profits

5.       Helpful in self advertising

Advantages to the consumers:

1.       Minimum possibility of the adulteration

2.       Helpful in providing necessary information about the product

3.       Helpful in providing necessary information about the producer

4.       Helpful in providing necessary instruction about the for the use of product;

5.       Easy in handling

Posted Date: 9/19/2012 6:46:59 AM | Location : United States







Related Discussions:- Advantages of packaging, Assignment Help, Ask Question on Advantages of packaging, Get Answer, Expert's Help, Advantages of packaging Discussions

Write discussion on Advantages of packaging
Your posts are moderated
Related Questions
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria

Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for

What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc

Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      Accor

my assignment (case study ) on selected organisation

As this course progresses collect examples of promotional materials and advertising from various health related organizations.  You can select various media forms but be sure to in

can you guys do an essay for my marketing class?

concepts of core market?

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

critically analyse diesel''s marketing mix strategies