Understanding of buyer behaviour concepts
Course:- Marketing Research
Reference No.:- EM132112835

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Research

BUSINESSES TO WORK ON: Any Melbourne city or suburban patisserie. Suggested patisseries are: Brunetti, Laurent, Hopetoun Tea Room, Ko Ko Black or Lindt Café. No Starbucks Coffee or Gloria Jeans)

You will work on your selected patisserie for this Written Assignment. In this assignment, you will need to demonstrate your understanding of Buyer Behaviour concepts, models and theories.

Apply Consumers' Behaviour theories on the consumers of the selected patisserie using concepts, models, and theories in the following sections of your assignment:




Apply the appropriate concepts, models and theories of Perception, Learning & Memory, Motivation & Global Values, and Personality & Psychographics to explain the internal influences of a patisserie customer.


Use the appropriate concepts, models and theories of Decision Making to explain how potential customer makes decisions in choosing the patisserie.


Discuss how Groups & Social Media, Social Class & Lifestyles, Culture and Subcultures impact the buyer behaviour of potential customers.



Content should display logic and cite examples and theories. You must include:
- Research using at least 2 academic journal articles
- Carefully select appropriate theories and concepts
- Construct an in-depth and analytical discussion
- Use evidence and examples to support your work
- Write in a clear and logical manner.
- Cite all references using the Harvard referencing system
- Prepare and format a reference list.

Attachment:- Consumer Behaviour.rar

Put your comment
View Conversion
  1. user image

    Report: 25 % - Assignment will be assessed on the following: Criteria Marks 25% Quality and breadth of analysis applying the concepts, models and theories of ‘Consumers as Individuals’ to the patisserie. /5 Quality and breadth of analysis applying the concepts, models and theories of ‘Consumers as Decision Makers’ to the patisserie. /5 Quality and breadth of analysis applying the concepts, models and theories of ‘Consumers as Sub-Cultures’ to the patisserie. /5 Creativity and continuity in how well your report holds together /2 Spelling and grammar /3 Presentation of the report in proper format including proper referencing of the sources using the Harvard referencing style /5 TOTAL /25

  2. user image

    lindt chocolate cafe , melbourne cbd. we guys are targeting on. please read the instructions very carefully and work accordingly. and i need the slides of powerpoint as well. this is my first on this website , i referred by someone so please give good results to come back again to you guys. and if you need any further details please contact me through e-mail. Assessment – 2 Written Assignment 25% Pairs or Group of 3 Due by 11pm on day of Lecture 5.2

Ask Question & Get Answers from Experts
Browse some more (Marketing Research) Materials
Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help to fulfill the completed tra
MGT211: A&B Public Ltd Company is well known for its welfare activities and employee orientated schemes in manufacturing industry for more than ten decades. The company empl
When comparing the healthcare system of United States to ten other similar industrialized nations, United States places last. United States continues to place last for ten s
Write a proposal to your business partners regarding the situation. Answer all questions brought up in the case and compare the case to at least one similar case with a well
BBMK302-Research Proposal Assignment - How many hours of labour are required to gather the data and write the report and how many weeks will it take to do the research? Is
Find a current news article (appearing in the last six months) that illustrates principles discussed in your class (lecture). You need to turn in the original article (or c
MMK265 Marketing Research Assignment. The assessment is designed to rigorously test the application of theoretical concepts to a designated marketing research problem. Stude
Provide an overview of the main factors that have impacted upon this industry in the past. You will only be able to answer this after conducting extensive research on the in