Reference no: EM131447694 , Length: 5
Activity Context
This assignment helps you develop the skills to master the following course competencies:
Apply theories, models, and practices of marketing.
Integrate marketing analyses into general business management planning and decision making.
Communicate in a manner that is professional and consistent with expectations for members of the business profession.
This assignment helps you develop the skills to master the following objectives:
Analyze the tools available for marketing communication and their usage.
Evaluate marketing communication in context of key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.
Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
Submit the Company's Integration of Marketing Communications assignment. This assignment requires you to
analyze how your company integrates its marketing communications tools and promotional activities. Your essay should display the following:
Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.
Identification of the elements of the promotion mix and the pros and cons of each element.
Connection of the concept of the communication process model to important issues in promotional strategy.
Description of the components of the marketing manager's role in promotional strategy.
Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.
As you construct your essay, remember that communications can be physically and electronically integrated.
Submission Requirements
Written communication: Written communication should be free of errors that detract from the overall message.
APA formatting: Resources and citations should be formatted according to APA (6th edition) style and formatting.
Resources: Minimum of 2 sources required.
Length: 3-5 typed, double-spaced pages.
Font and font size: Times New Roman, 12-point.
|
Expected value and variance of the payoff
: There is a 50 percent chance of making $0, a 40 percent chance of making $100, and a 10 percent change of losing $100. Calculate the expected value and variance of the payoff. How does your estimate compare to the previous problem.
|
|
What is the best estimate of the after-tax cost of debt
: The Collins Group, a leading producer of custom automobile accessories, has hired you to estimate the firm's weighted average cost of capital. What is the best estimate of the after-tax cost of debt? Based on the CAPM, what is the firm's cost of comm..
|
|
Describe best way to present each person employment history
: Planning a Résumé, If you haven't begun your professional career yet or you are pursuing a career change, the employment history section on your résumé can sometimes be a challenge to write. A brainstorming session with your wise and creative clas..
|
|
Develop the rest of your presentation
: You are now ready to develop the rest of your presentation. Use research to explain your selected topic, and develop the content for the presentation with a strong conclusion.
|
|
Develop the skills to master practices of marketing
: Develop the skills to master the following course competencies:Apply theories, models, and practices of marketing.Integrate marketing analyses into general business management planning and decision making.Communicate in a manner that is professional ..
|
|
How different would this calculation look for a worker
: How different would this calculation look for a worker who earned $500,000 and lived in Vermont? This worker would face a state income tax rate of 9.5 percent and a federal income tax rate of 35 percent.
|
|
Determine the ideal number of clusters
: Determine the ideal number of clusters. Choose random center points (centroids) for each cluster. (Note: Each student will select a different random set of centroids.)
|
|
Before and after marriage
: A woman marries her butler. She paid him $60,000 a year. They get married. She earns one million per year, both before and after marriage.
|
|
Develop your main idea with adequate and relevant support
: Write an essay that defines what it is to be a man or woman. Use examples from your experience to help define the concept.
|