Reference no: EM131405637
Product Fit in Strong Marketing Plans
The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer value. In order to do that, the product or service type, features, quality level, branding, and packaging must be aligned with the needs of a valid market segment.
For this assignment complete the following table with relevant Product elements that are aligned with the stated customer need.
Download the following table, fill it out, upload it and submit your paper to the relevant Dropbox folder as directed by your facilitator.
Product Element Table
Be sure to incorporate accurate terms and information as noted in the text and the FTE material. Note that some of the product types are B-C and some are B-B.
Product Elements Table
The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer value. In order to do that, the product or service type, features, quality level, branding, and packaging must be aligned with the needs of a valid market segment.
For this assignment complete the following table with relevant Product elements that are aligned with the stated customer need. Go to the Course Resources folder and download this table. Fill it out, upload it and submit your paper to the relevant Dropbox folder as directed by your facilitator.
Need
|
Product Type
|
Features/ Designs
|
Brand or Name
|
Quality Level
|
Packaging
|
Travel over 1000 miles for weekend wedding in US that is economical and requires least time for transportation
|
|
|
|
|
|
Thirst-quenching beverage with no calories
|
|
|
|
|
|
A graduate degree in business for career advancement
|
|
|
|
|
|
A website that will help start and promote a new business
|
|
|
|
|
|
Wood material to create flooring planks for home installation
|
|
|
|
|
|
What do you think of tom ballards reaction and why
: What barriers to effective communication do you detect in this case? Is anyone "wrong" in this situation? By what other means could Randell have requested the information from Tom Ballard? What do you think of Tom Ballard's reaction? Why?
|
Summarize the results of your search in a description
: Provide citations for sources used to gather your information. List categories of information were you able to obtain about yourself. (You don't need to provide the facts; simply state the type of information. For example, state "address" or "inco..
|
Define what the income elasticity of demand measures
: ECO201e Managerial Economics Assignment. Define what the income elasticity of demand measures. If more consumption is generally preferred to less consumption, why do some goods have negative income elasticities
|
Describe entrepreneur in terms of motivation and expertise
: Describe this Entrepreneur in terms of Motivation, Expertise, Risk Management, Focus and Self-Belief. What could this person do to become even more successful?
|
Describe the product fit in strong marketing plans
: The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer val..
|
Briefly describe the company in the case analysis
: Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study?
|
Discuss the most appropriate location for a second store
: Develop a guerrilla marketing strategy for your small business. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
|
Analyze facets of organizational culture including influence
: Analyze the facets of organizational culture, including influences and functions, challenges related to changing the culture, and the impact of culture on organizational performance.
|
How does sleeping affect memory
: How does sleeping affect memory? What does research show about the association between different stages of sleep and memory? Is it possible to learn and remember new information that is encountered during sleep?
|