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Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
• Nominal
• Ordinal
• Interval
• Ratio
• Unidimensional
• Multidimensional
Type of Measurement Question
Determine in 525 to 700 words the best sampling procedure.
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firstly come up with an idea or invention should be a new idea to evaluate. this could be any idea you are familiar
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What are the differences between marketing in a developing and a developed market?
You have been asked by senior management to identify new products or services to the marketplace. What kind of research would you conduct and how would you create a strategic marketing research plan.
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Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples.
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