Reference no: EM131352244 , Length: word count:700
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
• At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine success or failure) the marketing activities.
• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
• Address three elements of the Product and Promotion List (see below).
o Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning
The plan will be a continuation of your global or multi-regional company you choose . This will be incorporated into your overall marketing plan .
Note: Charts/graphs/tables do not count toward the word count.
|
How many cells will have grown in each culture by the end
: At the end of one month's time, which drug will prove to be more effective in promoting cell growth? Explain.
|
|
Pieces of legislation or regulations
: List two pieces of legislation or regulations that affect stock and explain the intent of each one. Why is it necessary to have a working knowledge of the various pieces of legislation relevant to controlling stock and supplies in a medical practi..
|
|
What additional fraction will the hour hand have traveled
: List the next two terms of this series representing the distance traveled by the hour hand as the minute hand "chases" its position.
|
|
Changes in monetary policy
: Prepare a 2-3 page analysis by answering the questions below. Be sure to cite your references using APA format. Assume that the Bank of Ecoville has the following balance sheet and the Fed has a 10% reserve requirement in place:
|
|
Create at least two different types of media methods
: All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. you will incorporate a product strategy that addresses at le..
|
|
What was the maximum height achieved by this balloon
: Use sigma notation to represent the height of the balloon above the ground after one hour. Then calculate the total height of the balloon after one hour to the nearest foot.
|
|
Tutor for basic math and pre algebra
: Do you also tutor for Basic math and Pre- Algebra for the second edition by Robert H. Prior and if so, is it easy to understand?
|
|
Motivational ideas or theories
: Review the motivational ideas or theories addressed in the readings. (this is the reading, https://www.cleverism.com/google-way-motivating-employees/ )
|
|
Model this situation using sigma notation
: What important assumption does the advertising agency make in proposing the figure found in part b to the shoe manufacturer?
|