Why competitive priorities are important, Operation Management

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Androsia manufactures batik fabrics in a labor intensive, low-volume process on the island of Andros. The Hershey tour shows how cocoa beans are processed into chocolate using a high-volume, line process.

1. Which process design strategy does each use?

2. Why would the two processes be configured differently?

3. What process management issues in one facility not be a problem in the other?

4. What competitive priorities are important for each?

How does the way they configure facilities allow them to be competitive?


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