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Question 1:
What is promotion?
Which sales promotion tools are most commonly used for supermarket products? Give reasons for your answer.
Question 2:
The Pharmaceutical industry
Barriers to entry are high because of the need for huge fixed research and development costs and economies of scale in selling to physicians. Substitutes for an effective drug are slow to prepare, and Buyers have not historically been price sensitive.
Suppliers, who give mostly commodities, have little power. Finally, Rivalry has been moderate and focused not on price cutting that erodes industry profits but on other variables such as R&D that tend to expand overall industry volume. Government legislation has also slowed competitive imitation. Industry structure in pharmaceuticals has been highly favourable to profitability, supporting sustained returned on investment among the highest of any major industry.
Using Porter's five forces model critically analyse the above case and formulate a strategy that a firm in that position could adopt.
Define the Age and Gender Difference in Communication Process Age differences Are older people highly respected (Asian) ; or youth emphasized (US) - where older colleagu
“Effective Human Resources Management depends upon sound reward system”. Comment
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Read the excerpt attached carefully and answer the following questions: (a)(i) Two roles of HRM namely (i) Boosting productivity & (ii) Enhancing service are spelt out in the ex
What is Managerial Leadership? Managerial Leadership: Effective managing needs leadership. This is seldom possible to separate the behavioural functions of manager-ship a
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Q. What do you mean by Individual and group incentives? According to the L.G. Magginson, "Individual incentives are the extra compensation paid to an individual for all product
When do managers have to do Hard and Soft HRM?
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