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Question 1:
What is promotion?
Which sales promotion tools are most commonly used for supermarket products? Give reasons for your answer.
Question 2:
The Pharmaceutical industry
Barriers to entry are high because of the need for huge fixed research and development costs and economies of scale in selling to physicians. Substitutes for an effective drug are slow to prepare, and Buyers have not historically been price sensitive.
Suppliers, who give mostly commodities, have little power. Finally, Rivalry has been moderate and focused not on price cutting that erodes industry profits but on other variables such as R&D that tend to expand overall industry volume. Government legislation has also slowed competitive imitation. Industry structure in pharmaceuticals has been highly favourable to profitability, supporting sustained returned on investment among the highest of any major industry.
Using Porter's five forces model critically analyse the above case and formulate a strategy that a firm in that position could adopt.
Q. Advantages of job rotation? Advantages: 1. The main advantage of the job rotation is that it relieves the employee from the boredom and monotony of doing the same job.
Problem 1: Describe the hospitality and tourism's turnover problems, demonstrate how to calculate turnover rates, and identify the cost of turnover. Problem 2: Describ
Question 1: (a) Define Human Resource Management (b) Describe the various activities Human Resource Managers carry out for the effective management of employees in the orga
Communicating performance standards to employee Performance appraisal involves at least two parties the appraiser who does the appraisal and the appraises whose performance is
Major "intervention" strategies adopted for single gender classes include, "pedagogical approaches, individual, organizational and socio cultural approaches" (Younger and Warrigton
JOb satisfaction
Read the excerpt attached carefully and answer the following questions: (a)(i) Two roles of HRM namely (i) Boosting productivity & (ii) Enhancing service are spelt out in the ex
philosophy of recruitment
Panel Inter view Panel interview is a situation in which the candidate is interviewed by more than one recruiter at the one time.
QUESTION 1 (a) Fully explain the term training. (b) How would you differentiate between ‘training' and ‘development'? QUESTION 2 (a) Explain the term ‘Job Evaluation
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