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Question 1:
What is promotion?
Which sales promotion tools are most commonly used for supermarket products? Give reasons for your answer.
Question 2:
The Pharmaceutical industry
Barriers to entry are high because of the need for huge fixed research and development costs and economies of scale in selling to physicians. Substitutes for an effective drug are slow to prepare, and Buyers have not historically been price sensitive.
Suppliers, who give mostly commodities, have little power. Finally, Rivalry has been moderate and focused not on price cutting that erodes industry profits but on other variables such as R&D that tend to expand overall industry volume. Government legislation has also slowed competitive imitation. Industry structure in pharmaceuticals has been highly favourable to profitability, supporting sustained returned on investment among the highest of any major industry.
Using Porter's five forces model critically analyse the above case and formulate a strategy that a firm in that position could adopt.
What are the important principles that have to be observed in the maintenance of discipline?
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Official and Personal Communications : We are going to draw your attention to a point of procedure concerning letter writing. Your workplace will have a supply of headed writin
what is the difference between group discussion and syndicate discussion
JOb satisfaction
Advantages of the behaviourally anchored rating scales a. The ratings are likely to be accurate because these are done by the experts. b. Behaviourally anchored rating scale
Question 1: (a) Define the term ‘reward strategy' and describe the main phases of the formulation process of a reward strategy. (b) Describe the ‘equity theory' motivation
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