Magento is a feature-rich eCommerce platform built on open-source technology that gives online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magentos intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to make sites that are tailored to their unique business requirements. Designed to be completely scalable and backed by Variens support network, Magento offers companies the ultimate eCommerce solution.