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Question:
(a) Name clothing Business terms e.g. ready to Wear and give a brief description of the term. (b) What does merchandising imply in an apparel industry? (c) What are the two chains of command that the merchandiser should handle? (d) What do you meant by SWOT analysis? (e) What is a Target Market/Target Audience?
(f) Your company has approached a potential customer, and you have been provided the task to convince the customer to shift a percentage of its apparel products from conventional to both fair trade and organic cotton.
You have to give the customer with a brief description of what Fair Trade and Organic Cotton are, and how they might strengthen their market positioning compared to their competitors, knowing that the cost of production will rise considerably
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