Question :

Many business people tend to forget the importance of the internal environment for the success of their organisation. They rather give more importance to the impact of the external environment. It is usually advisable to give both aspects of the business environment equal importance when trying to analyse business environment.

(a) From the above statement, explain what you understand by the term internal environment of an organisation.

(b) Describe the external environment using as justification an organization of your choice and explain how managers can reduce the influence of the specific external environment on their organisation?