What are the four P variables of Marketing?

Four ‘P’ variables of Marketing: Marketing may be described as a human activity directed at satisfying wants and needs by exchange processes. A market is a faction of existing and potential users or buyers of a service or product. A vital element within every marketing strategy is the marketing mix. Such concept was first propounded through Professor Neil Boden of Harvard University into the 1940 year. The mix is described as the particular group of variables given to the market at an exact point in time. Such variables are principally:

• Product

• Price

• Promotion and

• Physical Distribution