What are the four p variables of marketing, Business Management

Assignment Help:

What are the four P variables of Marketing?

Four ‘P’ variables of Marketing: Marketing may be described as a human activity directed at satisfying wants and needs by exchange processes. A market is a faction of existing and potential users or buyers of a service or product. A vital element within every marketing strategy is the marketing mix. Such concept was first propounded through Professor Neil Boden of Harvard University into the 1940 year. The mix is described as the particular group of variables given to the market at an exact point in time. Such variables are principally:

• Product

• Price

• Promotion and

• Physical Distribution


Related Discussions:- What are the four p variables of marketing

How is advertising affected in marketing management, How is advertising aff...

How is advertising affected in marketing management? Advertising: This is a commercial message to the public, implementation to inform potential and established consumers

Recent macro developments, In 2006, European economy performed well with an...

In 2006, European economy performed well with an economic growth of 3%, which was the highest since 2000. This is a sign that the economy is on the road to recovery and in fact mos

Significant provisions for employee working hours, What are the important p...

What are the important provisions for employee working hours? Working Hours: The provisions relating to working hours deal along with the given factors: a. Weekly hour

Developing plans for areas of responsibility, Work Breakdown Structures (WB...

Work Breakdown Structures (WBS) - explain the value, role and use of the WBS methodology in project management. Planning within organizations takes place at strategic, tactical

Management for the future, QUESTION Write short notes on the following ...

QUESTION Write short notes on the following (a) The classical school of management (b) The contingency approach to management (c) Elton Mayo's Hawthorne Experiment and

european union , a)  Talk about the significance of international trade to...

a)  Talk about the significance of international trade to UK business organisations b)  Examine the impact of global factors on UK business organisations c)  Detail the impac

Point easticity, calculate point elasticity of demand for demand functionq=...

calculate point elasticity of demand for demand functionq=10-2p for decrease in price from rs 3 to 2

What are the benefits of effective business communication, QUESTION 1 a...

QUESTION 1 a) Explain the seven elements involved in a Communication Process b) With reference to the 7C's and 4S's, explain how communication can be improved in a business

Explain difference between hygiene and motivating factors, Question 1: ...

Question 1: What are the different elements in the external environment of the organisation and why are they important? Question 2: (a) Explain the difference between h

Assignment, Hi I have one assignment. Can you please give me a quote? It is...

Hi I have one assignment. Can you please give me a quote? It is Advanced Diploma of Business''s assignment and workbook in which you need to answer the questions in workbook and th

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd