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Organisations strategic position - business model:
1. Briefly, what are the products and/or services, as well as its geographic scope, of your chosen organisation?
2. Using appropriate models and theory, conduct a critical external AND a critical internal analysis of your chosen organisation. You must use a good number of academic journals and a smaller number of textbooks (and other material) to substantiate and justify your discussion.
Briefly, identify your organisation's strategic position and its business model.
2. Using appropriate models and theory, suggest ways forward in terms of your organisation's future strategy. Critically analyse if these ways would change the strategic position and the business model. Again, you must use a good number of academic journals and a smaller number of textbooks (and other material) to substantiate and justify your discussion.
The IMP focuses on the analysis of the current position of an organisation with which you are familiar and the valuation of managerial alternatives (decisions) for maximising its v
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