1. Advantages Unique to TQM

a. It makes company a leader not follower.

b. TQM creates goal directed connection between customers management and workers. Every one is motivated to contribute. It thus fosters effective team work.

c. It makes the company more sensitive to customer needs.

d. It makes the company adopt more readily to change.

2. Benefits to customers

a. Fewer problems with the product or service.

b. Better customer care.

c. Greater satisfaction .

3. Benefits for the company

a. Better product quality.

b. Staff is more motivated and quality conscious.

c. Productivity improvement.

d. Reduced quality costs.

e. Enhanced problem solving capacity.

f. Increased market.

g. Increased competitive position off the firm improved profitability.

h. Good public image of the enterprise by helping it to provide goods and services of higher quality at lower cost to the society.

i. Improvement in human relation s and work area morale.