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Given the fact that a firm survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term
Question 1: Define Communication and account for the dominant role which it plays in the function of Organisations. Question 2: Describe Planning and give an account of
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Electronic marketing (E-marketing) can be viewed as a new modern business practice associated with buying and selling goods, services, information and ideas via the Internet and ot
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