Explain Relationship-marketing concept, Business Management

Assignment Help:

Question 1:

Discuss the importance of applying the relationship-marketing concept to the marketing activities of Wal-Mart.

Question 2:

Explain how Wal-mart can monitor and measure the quality of the services it is offering to its customers.

Question 3:

Discuss the principles of "market skimming "and "market penetration" pricing strategies and what are the strategies adopted by Wal-Mart in this present case.

Related Discussions:- Explain Relationship-marketing concept

Benefit of product oriented layout, Benefit of Product Oriented Layout ...

Benefit of Product Oriented Layout Why Product Oriented Layout is more efficient than Process Oriented? Though going for a Product or Process oriented layout depends upon

What is the entrepreneur, What is the Entrepreneur? Meaning of Entrep...

What is the Entrepreneur? Meaning of Entrepreneur: An Entrepreneur perceives a requirement and after that brings together material, manpower and capital needed to meet th

Develop a complete remuneration plan, Most people do not have any comprehen...

Most people do not have any comprehension of the magnitude of the total costs to the firm resulting from a new hire. This assignment will provide the student with an understanding

What are the levels of management, What are the levels of management? ...

What are the levels of management? Levels of Management: Industrial management has obtained the given activity levels as follows: • Top Management • Upper middle ma

What is the role of leadership in the management literature, What is the ro...

What is the role of leadership in the management literature? In the management literature, each manager is a leader there. Leadership is a procedure of interpersonal affect. Th

Factors - decision on proposed strategy change, Factors to Consider Before ...

Factors to Consider Before Taking a Decision on the Proposed Strategy Change Although most of the striking and important questions have been considered or highlighted which

Define the scope of total quality management in brief, Define the scope of ...

Define the scope of total quality management in brief. Scope of TQM: Total Quality Management is a system approach to quality within all spheres of organisation. It impli

Describe transaction processing systems (tps), QUESTION 1 The following...

QUESTION 1 The following are six major types of systems that serve the various organizational needs: Executive Support Systems (ESS) Management Information Systems (MI

Monetary policy, Indicate how each of the listed variables(GDP, consumption...

Indicate how each of the listed variables(GDP, consumption and interest rates change in each of the following separate events. Briefly explain. a. The recent strengthening of t

Total operations orientation, Attend to machines predominantly only when t...

Attend to machines predominantly only when the machines breakdown ( breakdown maintenance or BM) Breakdown maintenance = BM

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages