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Theory X and Theory Y
Douglas McGregor suggested that managers hold 2 distinctive views of their employees and that these views have implications for how managers motivate their workers. Theory X assumes that employees dislike work, are lazy, dislike responsibility, and must be coerced to perform. Theory Y assumes that employees such as work are creative, searching responsibility, and can exercise self-direction. McGregor proposed that Theory Y assumptions were more valid than Theory X. thus; participation, responsibility, and good group relations would maximize employee motivation.
what is creative seling?
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