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How is the market mix illustrated by the P variables of marketing? The given figure demonstrates the market mix, additionally sub divided as: The marketing mix is the centra
Briefly describe two strategic businesses- IT alignment perspectives, proposed by Henderson and Venkatraman (1993), where the IT strategy is the "enabler" of business strategy. For
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Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
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cultural dimensions
Procedure for carrying out location selection and analysis for a new production facility in the United States of America. Chemical plant facility to serve the automotive market of
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