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Question:
a. Research shows that there are five key cross-functional CRM processes that need to be considered by most organizations. What are they ?
b. The emergence of CRM as a management approach is a consequence of a number of important trends. What are they?
c. The problem faced by many organisations, both in deciding whether to adopt CRM and in proceeding to implement it, stems from the fact that there is still a great deal of confusion about what constitutes CRM. Give three reasons for this confusion ?
Compare and contrast the use of an OLTP (Online Transaction Processing) and an OLAP (Online Analytical Processing) system in an enterprise. Provide examples to illustrate the dif
QUESTION 1 Describe the relevance of Herzberg theory of motivation in motivating employees in practice QUESTION 2 (a) Why do you think organizations are giving increase
Cutting Area Capacity - Glass Company What if cutting area capacity is increased? ince this process starts the whole production process it makes one think what if i start
How is the span of control affected in the organisation? Span of control: Span of control implies the number subordinates which report to an executive or the number of su
One of the best models on service quality has been presented by three persons viz. Valerie A. Zeithaml A. Parasuraman and Leonard L . Beery. The gaps that are shown in
"Only projects with a positive NPV should be considered and projects with a negative NPV should be discarded". Briefly discuss this statement. Define what is meant by 'Value A
Given the fact that a firm survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term
In a report not to exceed five double-spaced typewritten pages, analyze the results obtained from the three simulations performed, identify the source of the differences, and selec
75 words
1. Discuss the extent to which knowledge building through research, development and innovation can generate benefits to both firms and the economy. 2. Why do firms find it necessar
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