Quality Measurement Procedure:

Quality as a strategic issue implies (i) acceptance of the importance of customer requirements throughout the organization,  (ii) the identification of continuous improvement as a key  organizational objective,  and (iii) the introduction of meaningful performance indicators. There are a number of different approaches to measuring quality such as  (I) complaints from customers (ii) customer surveys (iii) benchmarking or comparing the organization with  its competitors, (iv) employee surveys and  suggestion boxes. None of  this will  work without top management commitment which is vital for the credibility, continuity and longevity of the TQM initiative.