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Quality Measurement Procedure:
Quality as a strategic issue implies (i) acceptance of the importance of customer requirements throughout the organization, (ii) the identification of continuous improvement as a key organizational objective, and (iii) the introduction of meaningful performance indicators. There are a number of different approaches to measuring quality such as (I) complaints from customers (ii) customer surveys (iii) benchmarking or comparing the organization with its competitors, (iv) employee surveys and suggestion boxes. None of this will work without top management commitment which is vital for the credibility, continuity and longevity of the TQM initiative.
Explain how a manufacturer's promotional activity might vary depending upon the sort of distribution channel that operates. Distribution includes getting the right products to
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1. Which product /service you propose to work on this quarter? From which company? Which product category does it belong to? Describe the product/service you will market briefly.
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