Persuasion

When communication is your goal often is to persuade the audience to get the message that you are conveying to them. Persuasion is connected to the feasibility of the message that you are promoting, but there are other factors that can also enhance the persuasiveness of your argument.  Establishing credibility based both on initial impressions of the audience as well as the credibility acquired while speaking are integral elements that enhance persuasiveness. Using an appropriate audience strategy increases the chance your audience will evaluate your message in a way that appeals to them.